About Us
• Founded by Vikas Agarwal and Khushboo Gupta, an IIT / IIM-Ahmedabad-led founding team with hands-on experience in building and scaling hyperlocal consumer brands.
• DPIIT-recognized startup, supported under Startup India.
• Backed by IPV (Inflection Point Ventures), one of India’s leading angel investing networks.
• A brand-first, tech-enabled laundry platform focused on demand creation, customer trust, and partner profitability.
• Proven execution across NCR markets with strong customer validation and repeat usage.
• Built to deliver predictable and scalable franchise economics, not trial-and-error operations.
• Visioned to build a 1,000+ store network across India, catering to hyperlocal demand and creating a national brand to organize and professionalize the fragmented laundry industry.


